Message from the founder.

Hi, I'm David. I believe deep inside, there’s an undiscovered blueprint of your true self, your unique design that holds the key to understanding who you really are and why you do what you do.

When you start to uncover this blueprint, and with the right guidance, it turns into a clear road map for growth, confidence, and genuine connection.

This is exactly why I created Identity Academy. I'm here to help you understand what your blueprint is, how to make sense of it, and then coach you to take action. You’re not alone in this journey. I'm here to help you meet and discover the real, authentic you.

Identity Coaching Methodology

When we change the programs and structures within,

we have the ability to remake ourselves over and over again.

Personal Identity

Our personal identity is either consciously created or is unconsciously molded from our environment. The foundation of who you are should be something you are both aware of and are the architect of.

Relationships

A pinnacle moment we all face is the ability to share who you are with another and grow as one. What we all seek is that healthy relationship, knowing you are seen without judgment, are loved and supported as a whole rather than in parts. This comes when you are self-aware and have a healthy relationship with yourself first.

The identifiable leader. One to whom needs no introduction, their mere presence, actions, tone and reputation speaks for themselves. Leaders are made, they are not born. With all great things, it takes the desire to want and the discipline and humility to be.

Leadership

A service dedicated solely to you and your progressive goals. A guide, mentor and coach in one. Growth is guaranteed when someone is your biggest supporter and holds you accountable.

Workshops & Events

Immersive and empowering moments of realisation, social interaction and in person support and guidance. Freely engage and ask questions with the very coach who created the methodology.

Programs

Our workshops have been created into readily available programs. If you cant make a workshop, the programs can be completed at home, at your own pace or as support material for a workshop.

Benefits of services

Aligned Self-Identity

• Discover and embrace who you are, leading to greater confidence and self-acceptance.

• Cultivate a strong sense of purpose and direction aligned with your true self.

• Learn to identify and work with your subconscious patterns, triggers, and language habits.

• Develop the ability to reprogram self-imposed barriers and paradigms for more empowering results.

A few testimonials..

'Fantastic coach and all round amazing bloke.'

Samuel Martin

About me

Hi my name is David. I am a Master NLP Practitioner, Coach, and Trainer’s Trainer dedicated to unlocking the true power within individuals. My journey is rooted in a deep understanding that our most transformative power lies in the mastery of our identity — the story we tell ourselves and the brand we create from within.

My background spans the disciplined world of the British Army, the compassionate realm of mental health, and the dynamic landscape of personal development and leadership. Each chapter has shaped my core belief that authentic change begins with a profound understanding of who we are and who we have the potential to become.

I’ve witnessed firsthand the power of people harnessing their internal strength and reframing their identity. I believe that personal branding isn’t just about appearances — it’s a reflection of your true essence. When you align your internal narrative with your highest aspirations, transformation becomes inevitable.

Through my work, I guide individuals on a powerful journey of self-discovery — helping them recognise their current capabilities, tap into their inner resources, and step into their most empowered selves. I am passionate about igniting the fire within, so my clients can not only reach their goals but also lead with conviction, purpose, and unstoppable confidence.